Instagram and WhatsApp sellers
Orders arrive in a DM and a voice note. Sellerly gives them a number, a customer, a stock movement and a packing queue — without asking you to move your selling anywhere else.
Who it's for
Businesses that have outgrown the spreadsheet and do not want an ERP
Sellerly is for small and growing businesses selling real things to real people, usually through more than one channel, usually held together at the moment by a spreadsheet, a notes app and a very good memory.
Home businesses
Run from a kitchen table between other work. Everything is one screen on a phone, and nothing needs setting up before you can take the first order.
Small online retailers
You have a website taking some orders and a phone taking the rest. Sellerly is where both end up, so the stock figure is one figure.
Independent product brands
Variants, costs, margins and a growing customer list — the structure a brand needs as it scales, without the ERP that usually comes with it.
Marketplace sellers
Record which marketplace each order came from and see which one is actually worth the fees. No integration required to get the answer.
Small wholesalers
Larger orders, repeat customers, part payments and partial deliveries — all ordinary here rather than edge cases.
Craft and handmade businesses
Made-to-order products can skip stock tracking entirely while the rest of your catalogue counts properly.
Food and drink sellers
Collection and delivery as first-class choices, and a packing screen that works on a tablet in a kitchen.
Anybody selling across several channels
One order list, one customer list, one stock figure — whatever the order arrived through.
The moment it starts to help
When the spreadsheet stops being enough
There is usually a week where it tips over. Two people are editing the same file. A customer says they paid and nobody is sure. Something sells that you did not have.
- You are retyping orders at eleven at night from four different places.
- Somebody asks whether order #37 has gone out and it takes three minutes to find out.
- You sold two of something you had one of.
- Your partner packs the orders and needs to see them without seeing your margins.
- You cannot say which channel actually made money last month.
- A customer wants to return one item from an order of three.
And who it is not for
If this is you, Sellerly is the wrong tool
Said plainly, because the worst outcome for both of us is you adopting something that does not fit.
You need a storefront
Sellerly does not host a shop or take customer payments.
You need accounting
It is not a ledger and does not file anything.
You need manufacturing
No bills of materials, no production planning.
Does it fit?
Tell us what you sell and how the orders reach you. We will give you a straight answer.